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The battle for eyeballs
As online advertising spend increases and agencies clamour for access to more retinal real estate, the Interactive Advertising Bureau (IAB) this week launched six new advertising formats at the online...
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Brands: kids hate you
Forrester Research just released a study with the tongue-numbing title, Understanding The Intricate Digital Behaviours of Young Consumers. Surveying 12-17 year olds, Forrester confirmed a couple things...
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Apps will feed your family, not the corporate bottom line (yet) – Pt. 1
Apps suckThere’s no money in them. They’re expensive to produce and then they don’t sell, destined to disappear in the App Store slush pile. read more
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Apps will feed your family, not the corporate bottom line (yet) – Pt. 2a
Last week, I began a series of posts on apps for the publishing industry. Why do they cost so much to produce? How do great apps get lost in the App Store slush pile?read more
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Apps will feed your family, not the corporate bottom line (yet) – Pt. 2b
In last week’s post, I promised to hold my own feet to the app production fire, and produce a low-budget, fast-turnaround, animated children’s book app, posting what I learned here on Futurebook. App...
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Handmade Mother Goose HD with EveryPage - that "app to feed the family"
UPDATE: Handmade Mother Goose HD with EveryPage is live.read more
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More lessons from the children's app trenches
This Spring, I wrote a series of blog posts documenting the creation of a children’s book app. My goal was to create a quality app that charted and didn’t cost the moon.read more
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Amazon on Fire
This time last year, I lay my head on the conventional wisdom chopping block at BAFTA and spoke these words: Android will not impact the iPad market [paywall]. It was a throwaway answer to a random...
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